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Company Town | Video View

June 24, 1998

This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children's: 13%

Television: 4%

Exercise: 3%

Sports: 1%

Other: 2%

Exercise Video Vendors

Year-to-date share of the exercise video sales market through June 14 and current top-selling exercise videos:

Company: PPI Entertainment

Share: 26.0%

Current best-selling video: Denise Austin: Fat-Burning Blast

*

Company: Warner Home Video*

Share: 16.4

Current best-selling video: Ali Macgraw: Yoga Mind & Body

*

Company: BMG Video

Share: 15.7

Current best-selling video: Step Reebok: Intense Moves

*

Company: Anchor Bay

Share: 9.9

Current best-selling video: Kickboxing: Knockout World

*

Company: Sony

Share: 8.4

Current best-selling video: The Grind Hip Hop Aerobics

*

Company: Goodtimes Home Video

Share: 6.5

Current best-selling video: Richard Simmons: Tone & Sweat (two-pack)

*

Company: Living Arts

Share: 4.9

Current best-selling video: Yoga Journal's Yoga for Beginners

*

Company: PolyGram Home Video

Share: 4.1

Current best-selling video: Reebok Versa: Dance Step

*

Company: Artisan**

Share: 2.4

Current best-selling video: Paula Abdul's Get Up and Dance

*

Company: Goldhill Home Media

Share: 1.1

Current best-selling video: Yoga for Beginners

Market Leaders June 8-14

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 20.4%

Disney: 15.5%

Fox: 12.6%

Paramount Home Video: 9.9%

Columbia: 9.5%

Universal Home Video: 8.0%

*Includes MGM, HBO, Tuner, New Line and Warner Vision

**Formerly Live Home Entertainment

Source: VideoScan

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