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Video View

March 04, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 75%

Children's: 14%

Television: 4%

Exercise: 4%

Sports: 1%

Other: 2%

Theatrical Video Vendors

Year-to-date share of the exercise video sales market through Feb. 22 and current top-selling theatrical videos:

Company: Disney

Share: 24.55%

Current best-selling video: Hercules

*

Company: Warner Home Video*

Share: 19.40%

Current best-selling video: Cabaret

*

Company: MGM

Share: 6.35%

Current best-selling video: Princess Bride

*

Company: New Line / Turner Home Ent.

Share: 2.80%

Current best-selling video: Absolute Power

*

Company: Columbia

Share: 14.42%

Current best-selling video: Air Force One

*

Company: Fox

Share: 13.40%

Current best-selling video: Soul Food

*

Company: Universal Home Video

Share: 9.70%

Current best-selling video: Blues Brothers

*

Company: Paramount Home Video

Share: 8.87%

Current best-selling video: Private Parts

*

Company: Live Home Entertainment

Share: 2.77%

Current best-selling video: Platoon

*

Company: Anchor Bay

Share: 2.39%

Current best-selling video: Mystic Pizza

Market Leaders Feb. 16-22

Top video vendors, in percentage of sales in all categories:

Disney: 21.2%

Warner Home Video*: 17.2%

Columbia: 12.5%

Fox: 8.3%

Universal Home Video: 8.2%

Paramount Home Video: 8.0%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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