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Advertising & Marketing

Ad Ratings

March 05, 1998

McDonald's commercials received the highest household rating on prime-time network TV in the Los Angeles market Feb. 9 to 15. Top 10 advertisers in Los Angeles on prime-time network TV for that period:

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Brand/product Household rating* Ads shown McDonald's restaurants 591.1 66 Ford Autos & Trucks Dealer Assn. 495.5 97 Burger King restaurants 418.4 58 IBM Internet services 381.1 21 Visa credit card services 366.5 20 UPS delivery services 359.8 20 AT&T telecomm. services 306.4 19 Dodge Intrepid autos 306.3 18 MCI long-distance 302.2 33 Wendy's restaurants 258.2 29

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* Each rating point represents 50,092 TV homes.

Source: Nielsen Media Research, Monitor-Plus service

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