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Video View

March 11, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Total weekly sales in millions of units:

March 1: 4.1

Overall Top 10 Companies

Year-to-date share of video sales market through March 1 and current top-selling video for each company.:

Company: Disney

Market Share: 21.09%

Current best-seller: Hercules

*

Company: Warner Home Video*

Market Share: 16.88

Current best-seller: The Princess Bride (MGM)

*

Company: Columbia

Market Share: 10.68

Current best-seller: Air Force One

*

Company: Fox

Market Share: 10.60

Current best-seller: Soul Food

*

Company: Universal Home Video

Market Share: 9.08

Current best-seller: Dante's Peak

*

Company: Paramount Home Video

Market Share: 8.29

Current best-seller: Rugrats: Dr. Tommy Pickles

*

Company: Anchor Bay

Market Share: 3.15

Current best-seller: Thomas the Tank Sing Along

*

Company: Sony Music/Sony Wonder

Market Share: 2.83

Current best-seller: The Grind: Hip Hop Aerobics

*

Company: Live Home Entertainment

Market Share: 2.38

Current best-seller: Platoon

*

Company: Lyon's Group

Market Share: 2.03

Current best-seller: Barney: Let's Pretend

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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