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Advertising & Marketing

Ad Ratings

March 12, 1998

Johnson & Johnson's Pediacare fever and pain medication was the largest advertiser on daytime network TV for the week ended Feb. 22, airing 34 commercials for the children's medicine. A list of top 10 advertisers that week:

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Brand/product Household rating* Ads shown Johnson & Johnson Pediacare 125.2 34 Kimberly Clark Huggies diaper 120.9 33 Kimberly Clark Cottonelle tissue 105.8 23 Procter & Gamble Pantene shampoo 101.7 21 Hallmark cards 96.8 26 Mars Three Musketeers candy bar 91.2 23 L'Oreal Preference hair color 88.1 18 Louis Kemp Crab Delight 85.6 18 CPC Intl. Skippy peanut butter 81.5 19 Gerber baby food 76.5 21

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* Each rating point represents 980,000 TV homes

Source: Nielsen Media Research Monitor-plus service

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