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VW to Unveil New Beetle Print, TV Ads

March 12, 1998|A Times Staff Writer

Volkswagen of America Inc. will unveil new print and television ads for the second-generation New Beetle during a news conference today in New York City. The advertising industry has been waiting to see how the campaign, designed by Boston-based Arnold Advertising, stacks up against now-legendary ads that New York agency Doyle Dane Bernbach (now DDB Needham Worldwide) created for the original Bug during the 1960s. Executives from Arnold Advertising and Volkswagen of America will make presentations during the program.

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