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TV Ratings Report

March 13, 1998

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 6.4

Season to date: 6.8

*

Fox

Last week: 5.7

Season to date: 5.2

*

ABC

Last week: 4.8

Season to date: 5.1

*

CBS

Last week: 3.8

Season to date: 4.5

*

UPN

Last week: 1.9

Season to date: 1.7

*

WB

Last week: 1.9

Season to date: 1.6

Size of group: 123,490,000

Early Morning

Ratings for adults 25-54

Network: NBC (Today)

This week: 2.7

Season to date: 2.7

*

Network: ABC (Good Morning)

This week: 1.8

Season to date: 1.7

*

Network: CBS (This Morning)

This week: 1.1

Season to date: 1.1

Size of group: 115,950,000

Daytime

Ratings for women 18-49

Network: ABC

This week: 2.9

Season to date: 2.9

*

Network: CBS

This week: 2.7

Season to date: 2.7

*

Network: NBC

This week: 2.4

Season to date: 2.3

Size of group: 62,500,0000

Late Night

Ratings for adults 18-49

Network: NBC (Leno)

This week: 2.6

Season to date: 2.8

*

Network: CBS (Letterman)

This week: 1.8

Season to date: 2.1

*

Network: ABC (Nightline/Politically Incorrect)

This week: 1.6

Season to date: 1.6

Size of group: 123,490,000

Saturday Morning

Ratings for children 2-11

Network: ABC

This week: 4.5

Season to date: 3.6

*

Network: Fox

This week: 3.8

Season to date: 3.7

*

Network: WB

This week: 2.3

Season to date: 2.2

*

Network: CBS

This week: 0.7

Season to date: 0.7

Size of group: 39,190,000

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

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