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JUST THE FACTS

Hungry for Adventure

March 15, 1998

Many people seek more than relaxing on a trip. They want "soft" adventure (such as camping or hiking) or "hard" adventure (white-water rafting or off-road biking). Results from a survey of 1,200 U.S. adults by the Travel Industry Assn. of America:

Percent taking adventure trips in the last five years:

Soft adventure: 46%

Hard adventure: 16%

Neither: 25%

Both: 13%

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Most popular soft adventures:

1. Camping

2. Hiking

3. Biking

4. Bird / animal watching

5. Horseback riding

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Most popular hard adventures:

1. White-water rafting / kayaking

2. Snorkeling / scuba diving

3. Off-road / mountain biking

4. Backpacking

5. Rock / mountain climbing

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