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Oakley Shades Beat Competitors in Nagano

HEARD ON THE BEAT / RETAIL

March 20, 1998|RUSS STANTON

It didn't show up in the sports pages, but if Oakley Inc. were a country, the Foothill Ranch sunglasses maker would have been the runaway winner of the recent Winter Olympics. Athletes wearing the company's high-tech glasses and helmet shields won 32 medals in 16 events at the recently concluded games in Nagano, Japan.

The speedskating events in particular looked like one long Oakley commercial. Skaters wearing Oakleys swept the medal category in five events and won two of the three medals in three others.

Oakley's final tally: 10 golds, 11 silvers and 11 bronzes.

The showing "demonstrates our dominance in providing performance optical equipment for the punishing demands of athletes," company spokeswoman Renee Law said.

*

Russ Stanton covers retail businesses and restaurants for The Times. He can be reached at (714) 966-5609 and at russ.stanton@latimes.com

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