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Video View

March 25, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 76%

Children's: 13%

Television: 4%

Exercise: 4%

Sports: 1%

Other: 2%

Children's Video Vendors

Year-to-date share of the exercise video sales market through March 15 and current top-selling exercise videos:

Company: Disney

Share: 21.20%

Current best-selling video: Belle's Magical World

*

Company: Lyon's Group

Share: 14.92%

Current best-selling video: Barney: Let's Pretend

*

Company: Sony / Sony Wonder

Share: 14.11%

Current best-selling video: Sesame Street: Do the Alphabet

*

Company: Paramount Home Video

Share: 11.96%

Current best-selling video: I's the Easter Beagle, Charlie Brown

*

Company: Universal Home Video

Share: 11.05%

Current best-selling video: Land Before Time V

*

Company: Warner Home Video*

Share: 9.89%

Current best-selling video: Mary-Kate & Ashley: Invited to Campout

*

Company: Anchor Bay

Share: 4.77%

Current best-selling video: Thomas Tank & His Friends Get Along

*

Company: Fox

Share: 3.11%

Current best-selling video: Beetleborgs: Metallix--The Movie

*

Company: PolyGram Home Video

Share: 1.92%

Current best-selling video: Richard Scarry: The First Easter Egg Ever

*

Company: Live Home Entertainment

Share: 1.70%

Current best-selling video: Tales of Beatrix Potter

Market Leaders March 9-15

Top video vendors, in percentage of sales in all categories:

Disney: 24.37%

Warner Home Video*: 18.51%

Paramount Home Video: 9.62%

Universal Home Video: 8.45%

Columbia: 8.27%

Fox: 8.04%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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