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New Jersey Turns Up Its Nose at Ad

March 26, 1998|Reuters

Cypress-based Mitsubishi Motor Sales of America thought the television commercial was funny, but New Jersey Gov. Christine Todd Whitman was not amused. The object of Whitman's disdain? A television ad that showed a Mitsubishi's Eclipse car racing to escape the stink on the New Jersey Turnpike near Newark, N.J. A spokeswoman for Mitsubishi's American subsidiary said that the ad running in the New York/New Jersey area has been pulled. "We're sorry we offended anybody," said spokeswoman Cindy Fink. "It wasn't our intention."

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