TROY, Mich. — The nation's leading discount chains are vying to lure customers with the price of Viagra, the popular impotency pill.
Kmart Corp. has taken out national newspaper ads to promote its $39.99 price for a five-tablet prescription. But industry leader Wal-Mart's unadvertised price is even lower--$38.98, the company said Thursday.
Viagra has been selling at pharmacies around the country for about $10 a tablet.
On Wednesday, suburban Detroit-based Kmart took out ads in the Wall Street Journal and USA Today to promote its $39.99 price. Kmart has 1,500 in-store pharmacies at its 2,100 U.S. outlets.
Spokesman Dan Jarvis said the Viagra price promotion is a way of showing customers that the chain is committed to discounts across the board.