Ruben Pardo has spent 11 hours a day for the last 22 years in a 6-foot-by-8-foot cubicle, and he is not unhappy about it. Pardo is an elevator operator par excellence, a man you can honestly describe as dedicated to his work.
The tenants of the Wilshire Tower (the old Desmonds Building) at 5514 Wilshire Blvd. on the Miracle Mile--architects, gallery owners, fashion designers, screenwriters, MTV producers--can attest to his dedication. Monday through Saturday, Pardo delivers them up to their offices and studios, and down to the lobby at the end of the day. He has not missed a day of work in 22 years.
Elevator operators are an almost-extinct breed in Los Angeles. In downtown Los Angeles, the Oviatt and Bradbury buildings are among the handful that still have manual passenger cars. Elisha Graves Otis introduced his invention at the 1853 Crystal Palace Exposition in New York, astonishing spectators by rising to the top of the elevator shaft, then cutting the cable. His innovative safety hook, basically the same device that modern elevators rely on today, broke his descent.
"Safer than stairs," the Otis Co. boasted of its product over the years.
Pardo, 56, is a trim figure dressed neatly in jacket and tie, his dark hair combed straight back. He exhibits the suave demeanor of a diplomat, expert at jokes, small talk and the virtues of discretion. The professionals in the building see him as an extension of their own businesses.
"He's the first person our clients see," says Bradley Wigor of Helios Productions. "Ruben considers it his job to make the building more productive. He's helping L.A. by taking us to work. He's ecstatic when the building is completely occupied. We're his family, and when we're all here, his family is all working."
The Wilshire Building, an eight-story tower set on a two-story base, was designed by L.A. architect Gilbert Stanley Underwood (who also designed Terminal Annex and Yosemite's Ahwanhee Hotel) and completed in 1929, when the Miracle Mile shopping district was hyped as the "Fifth Avenue of the West." The exterior features a unique combination of zigzag Moderne and Streamline architecture. The lobby--with its gray, black and white terrazzo floors, ornate chandeliers, Art Deco peacocks etched on the doors of the old Llewellyn elevator, and Pardo--invites one into a graceful era in urban history.
Susan Parr and Lisa Nugent are principals in Reverb Productions, an image and design firm.
Says Nugent, "Ruben has respect for everyone who comes in that elevator. Even though they may be contentious or mean or whatever. He's always responsible in a genteel manner, like an old soul."
And this from Parr: "He'll take you up and down. At the bottom floor, he says, 'From here the choice is up to you.' That always struck me as rather profound."
Born in Mexico City to parents from Barcelona and Madrid, Pardo grew up in Chicago--that great city of elevator operators. The South Side world he inhabited as a teenager was straight out of "West Side Story." Those were the days, he says, "when the bad guys wore leather. The rest of us were good." His father, a steelworker, took his three kids out of school for four weeks each winter.
"We used to say, 'Let's go West!' We did it every year. My old man wanted to give us a good memory."
The vacations usually ended in Pacoima, where Pardo's grandmother lived.
"All our conversation at the dinner table was about how beautiful California was. We'd say, 'Why don't we move there some day?' "
Pardo began operating elevators 40 years ago in Chicago and Gary, Ind.
"I've been working all my life," he explains. "I'm the oldest in the family. My father depended on me to help. My first job was part-time, I was a paper boy for about seven years. . . . Then when I got to 17, I became an elevator operator."
He attended barber college in Chicago and tried barbering for few years, but he realized the elevator business was his true calling.
"It doesn't bother me. I don't get dizzy," he explains, adding with a mischievous grin, "I was born to go up and down."
Before he came to his current job, he operated lifts at several venues downtown: the Ross Loose Medical Center, the old Bullocks department store, the Roslyn Hotel, the King Edward Hotel. On holidays at the hotels, he learned to pinch hit as a switchboard operator, a desk clerk and a housekeeper.
None of those jobs was as exciting as his current assignment at the Wilshire Tower, which rents to a creative clientele; among them, art dealer Doug Christmas' Ace Gallery.
"Through Ace Gallery," Pardo explains, "I get to meet movie stars. They stand right next to me: Robert Wagner, Mick Jagger, Farrah Fawcett. Sylvester Stallone came to an opening at Ace. I didn't even know it was Sylvester Stallone. I told him I loved his boots. He said, 'Don't tell nobody, but they're made of real crocodile.' " Pee-wee Herman, a.k.a. Paul Reubens, used to have an office on the fifth floor. "We got along well. His name is Reubens, and my name is Ruben."