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Mitsubishi Combines Advertising Efforts

November 17, 1998|John O'Dell

In a long-expected move, Mitsubishi Motor Sales of America Inc. has consolidated its national advertising business with Deutsch Inc. as part of a drive to present its messages with a single voice regardless of the medium being used. Deutsch offices in New York and Marina del Rey will handle the combined accounts, including responsibility for the Cypress-based auto distributor's television, radio, print, direct-marketing, Internet and Latino campaigns. Deutsch has handled the launch of Mitsubishi's redesigned Galant mid-size sedan and earlier this year was selected to be the agency of record for the company's 41 Mitsubishi U.S. dealer advertising associations.

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