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ADVERTISING & MARKETING

Ad Ratings

November 19, 1998

Advil pain reliever ran 37 commericals in daytime broadcast television during the week ended Nov. 1 fot a total of 154 rating points, making it the most-watched daytime advertiser. Here arethe top advertisers that week.

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Household Ads Rank Brand/product rating* shown 1 Advil pain reliever 154.0 37 2 Burlington Coat Factory 113.8 29 3 Whitman's Snoppy Treats candy 105.1 31 4 Sears portrait studios 112.5 23 5 Russell Stover Looney Tunes candy 100.3 28 6 Meridia prescription drug 86.7 22 7 Kleenex Huggies disposable diapers 82.9 29 8 Pepcid AC antacid 72.2 19 9 Payless Shoesource shoes 70.3 16 10 Tyco Sesame Street stuffed toys 68.0 22

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* each rating point represents 994,000 TV homes

Source: Nielsen Media Research, Monitor-Plus service

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