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BARBARA MURPHY

Esplanade Wins Bravo Award for Advertising

November 24, 1998|BARBARA MURPHY

The Esplanade shopping center in Oxnard was one of four malls to win the Bravo Award for Advertising Excellence from the Southern California Marketing Directors Assn.

Esplanade's winning entry was in the category of color newspaper advertising and featured the Mother's Day ad from the mall's "We've Got a New Attitude" campaign.

Leticia Wilson, Esplanade marketing director, headed up the creative team that worked on the advertising campaign. Other team members were Connie Cashin of Cashin Marketing Consultants in Sherman Oaks and Mikelle Scalone Potkin of Group M Design in Westlake Village.

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