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ADVERTISING & MARKETING

Ad Ratings

November 26, 1998

Nike ran more commercials than any other advertiser in national and network cable markets during the week ended Nov. 8. Top-rated advertisers during this period:

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Rank Brand/product Household rating* Ads shown 1 Nike sporting footwear 167.9 140 2 Bud light beer 141.1 67 3 Telecom USA telephone services 125.2 132 4 Saturn autos 121.5 14 5 Visa credit card services 111.8 90 6 Southwest Airlines 108.4 15 7 First Union financial investment 100.1 16 services 8 Dodge Intrepid autos 98.9 33 9 Burger King restaurants 93.1 62 10 Midas auto repair shop 89.6 46

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*Each rating point represents 994,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service

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