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Winners, Losers

November 29, 1998

These mostly entry-level markets have had the largest sales increases since the busy summer months:

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Place ZIP May-July Aug.-Oct. Percent Sales Sales Change Palmdale 93591 43 78 81.4% Bell/Compton 90222 56 93 66.1% Riverside 92508 81 134 65.4% Bell/Compton 90061 45 74 64.4% Long Beach 90804 63 102 61.9% Inglewood 90302 51 82 60.8% Adelanto 92301 99 155 56.6% South-Central 90003 99 150 51.5% Perris 92571 179 269 50.3% Moreno Valley 92553 325 458 40.9%

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These mostly high-end markets have had the sharpest sales decline:

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Marina del Rey 90292 102 55 -46.1% San Marino 91108 108 60 -44.4% Glendale 91207 77 44 -42.9% Beverly Hills 90211 40 23 -42.5% Dana Point 92629 313 183 -41.5% Coto de Caza 92679 375 220 -41.3% Santa Monica 90403 114 68 -40.4% Foothill Ranch 92610 105 63 -40.0% Irvine 92612 227 145 -36.1% Rancho Mirage 92270 245 158 -35.5%

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Source: Acxiom/DataQuick

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