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Advertising and Marketing

Ad Ratings

October 01, 1998

Kleenex Huggies disposable diapers ran 37 commercials in daytime broadcast network television during the week ending Sept. 6, for 114.3 rating points, making it the most-watched advertiser. Here are the top 10 advertisers that week:

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Rank Brand/product Household ratings* Ads shown 1 Kleenex Huggies diapers 114.3 37 2 Advil pain reliever 113.0 28 3 Kleenex Cottonelle bathroom tissue 103.9 29 4 Febreeze deodorizers 101.5 29 5 Jet-Dry dishwashing rinse 97.2 26 6 Gerber baby foods 90.3 21 7 "Barney's Great Adventure" video 88.5 22 8 Sears department stores 80.3 23 9 Barilla pasta 75.6 16 10 Lysol all-purpose cleaner 70.3 22

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Note: Each rating point represents 994,000 TV homes.

Source: Nielsen Media Research Monitor-Plus Service

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