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TV Ratings Report

October 02, 1998

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC: 6.5

ABC: 5.2

CBS: 4.7

Fox: 4.3

WB: 1.3

ESPN*: 1.0

UPN: 0.9

Size of group: 123,900,000

*Highest-rated cable channel last week

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

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