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Ad Ratings

October 15, 1998

McDonald's restaurants ran 65 commercials in prime time on broadcast networks in Los Angeles for the week ended Sept. 27, making it the most-watched advertiser with 498.6 rating points. Here are the top prime-time advertisers that week.

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Brand/product Household rating* Ads shown 1. McDonald's fast food 498.6 65 2. Nissan Quest vans 394.2 41 3. Burger King fast food 368.0 64 4. Toyota Camry cars 278.2 26 5. Carl's Jr. fast food 261.1 44 6. Taco Bell fast food 248.5 28 7. AT&T telephone services 228.4 40 8. Sears department stores 220.2 22 9. Gray Davis campaign 200.9 34 10. Ford Expedition trucks 198.0 32

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*Each rating point represents 50,092 TV homes

Source: Nielsen Media Research, Monitor-Plus service

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