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Video View

October 21, 1998

This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children's: 13%

Television: 4%

Exercise: 3%

Other: 2%

Sports: 1%

Theatrical Vodeo Vendosr

Year-to-date share of the theatrical video sales market through Aug. 16 and current top-selling theatrical videos:

Company: Disney

Market Share: 21.98%

Current bestseller video: Lady & the Tramp


Company: Warner Home Video*

Market Share: 20.35%

Current bestseller video: City of the Angels (DVD)


Market Share: 5.84%

Current bestseller video: The Princess Bride

New Line/Turner Home Ent.

Market Share: 3.96

Current bestseller video: Lost in Space


Company: Paramount Home Video

Market Share: 14.64%

Current bestseller video: Titanic


Company: Columbia

Market Share: 11.55

Current bestseller video: Starship Troopers


Company: Fox

Market Share: 10.51%

Current bestseller Video : The Full Monty


Company: Universal Home Video

Market Share: 9.72%

Current bestseller video: Paulie


Company: Anchor Bay

Market Share: 2.91%

Current bestseller video: Halloween


Company: PolyGram Home Video

Market Share: 2.7%

Current bestseller video: Barney's Great Adventure


Company: Artisan Entertainmet**

Market Share: 2.21%

Current bestseller video: Terminator

Market Leaders Oct. 5-11

Top video vendors, in percentage of sales in all categories:

Warner Home Video *: 23.7%

Disney: 15.0%

Paramount Home Video: 11.4%

Universal Home Video: 9.4%

Columbia: 8.4%

Fox: 6.9%

*Includes MGM, HBO, Turner, New Line, PBS and WarnerVision.

** Includes Hallmark

Source: VideoScan

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