"Sweets run deep in my family. My mom made cookies all the time when I was little. And my sisters made pies with fruit, so that was important, too, to have fresh fruit. The frosting on the chocolate cake is very much like a Duncan Hines--when it solidifies, it's kind of crunchy on the outside, but as soon as you bite into it, it melts."
Says Urban Epicuria partner Davis, "People are longing for the past and more comforting times. That's why we wanted modern food with a touch of retro. If you want super-fancy, you can go out to a nice restaurant for that, but here we offer something traditional and classic.
"I think it's all over the country. People are talking about being healthier, but behind closed doors, they're eating chocolate cake. Maybe people are more health-conscious in L.A., but we sell a lot of chocolate chip cookies."
Niall, who still consults for the Bakery, hasn't completely abandoned his healthful concepts. In addition to his Hollywood cheesecake, apple pie, jumbo chocolate chip cookie and chocolate chip scone, he offers low-fat raspberry linzer bars, low-fat ginger molasses and chocolate hermits and sugar-free morning glory muffins.