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Advertising & Marketing

Ad Ratings

September 03, 1998

MasterCard credit card services had the highest-rated commercials on national network and cable markets during the week ended Aug. 16:

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Brand/product Household rating* Ads shown MasterCard credit card services 141.7 69 CIBC World Mkts. invest. service 113.8 24 Nike T@C golf shoes 104.4 25 IBM Internet services 96.5 28 Danka office supplies stores 93.6 20 Wendy's restaurant 89.4 144 Sprint telephone services 84.0 67 KPMG accounting services 83.5 18 RadioShack electronics store 77.2 58 Nintendo 64 software 70.9 31

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media

Research Monitor-Plus service

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