Advertisement

Company Town

TV Ratings Report

September 04, 1998

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

EARLY MORNING

Ratings for adults 25-54

NBC (Today)

Last Week: 2.6

Network week to date: 2.7

ABC (Good Morning)

Last Week: 1.3

Network week to date: 1.6 CBS (This Morning)

Last Week: 1.1

Network week to date: 1.0

Size of group: 115,950,000

*

DAYTIME

Ratings for women 18-49

ABC

Last Week: 2.6

Network week to date: 2.7

CBS

Last Week: 2.5

Network week to date: 2.6

NBC

Last Week: 1.9

Network week to date: 2.1

Size of group: 62,500,000

*

LATE NIGH

Ratings for adults 18-49

NBC (Leno)

Last Week: 2.6

Network week to date: 2.7

ABC (Nightline/ Politically Incorrect)

Last Week: 1.6

Network week to date: 1.5

CBS (Letterman)

Last Week: 1.5

Network week to date: 1.9

Size of group: 123,490,000

*

SATURDAY MORNING

Ratings for children 2-11

Fox

Last Week: 3.0

Network week to date: 3.2

ABC

Last Week: 2.6

Network week to date: 3.3

WB

Last Week: 1.7

Network week to date: 1.9

CBS

Last Week: 0.4

Network week to date: 0.6

Size of group: 39,190,000

*

PRIME TIME

Ratings for adults 18-49

NBC

Last week: 4.3

Network week to date: 6.0

Fox

Last week: 3.7

Season to date: 4.5

ABC

Last week: 3.6

Season to date: 4.4

CBS

Last week: 2.9

Season to date: 3.8

WB

Last week: 1.3

Season to date: 1.5

UPN

Last week: 0.9

Season to date: 1.4

TBS

Last week: 0.8

Season to date: 0.9

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

Advertisement
Los Angeles Times Articles
|
|
|