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Ad Ratings

September 10, 1998

McDonald's ran more commercials on Sunday broadcast network TV than any other advertiser during the week ended Aug. 23. A look at the top-rated advertisers in that period:

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Household Ads Brand/product rating* shown McDonald's restaurants 45.0 28 Nabisco Ritz Bits crackers 29.0 23 Chef Boyardee pasta dinners 22.4 19 Air Heads candy 20.5 12 Post Cocoa Pebbles cereal 17.8 12 Mattel's Barbie doll 16.5 11 Post Alpha-Bits cereal 16.0 12 Quaker Cap'n Crunch cereal 15.3 12 America's dairy farmers milk 14.9 10 Wendy's restaurants 14.3 10

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research Monitor-Plus service

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