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TV Ratings Report

September 18, 1998

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 4.8

Season to date: 5.9

*

Fox

Last week: 4.5

Season to date: 4.4

*

ABC

Last week: 4.3

Season to date: 4.4

*

CBS

Last week: 3.2

Season to date: 3.8

*

WB

Last week: 1.2

Season to date: 1.5

*

ESPN*

Last week: 1.2

Season to date: 0.6

*

UPN

Last week: 1.0

Season to date: 1.4

Size of group: 123,900,000

*Highest-rated cable channel last week

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

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