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NATION/WORLD : ADVERTISING & MARKETING

September 29, 1998

PepsiCo Inc. will begin advertising its new Pepsi One soda that uses a new sweetener next month in a move to boost its sluggish diet drink sales. The commercials will star Cuba Gooding Jr. and use the slogan, "Only One Has It All." The ads, created by Omnicom Group Inc.'s BBDO, will begin Oct. 17 during the World Series.

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