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COMPANY TOWN

Video View

September 30, 1998

This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Children's Video Vendors

Year-to-date share of the children's non-theatrical video sales market through Sept. 20 and current top-selling children's videos:

*--*

Company Share Current best-selling video Disney 22.7% Pocahontas II: Journey to a New World Lyrick Studios 17.5 Barney's Halloween Party Sony 15.3 Elmopalooza Paramount Home Video 13.5 Blue's Clues: Blue's Birthday Warner Home Video* 11.7 Dance With the Teletubbies (PBS) Universal Home Video 5.4 Land Before Time V Anchor Bay 3.7 Witches in Stitches Fox 2.6 Metallix--The Movie PolyGram Home Video 1.8 Franklin's Halloween Columbia 1.0 Bear in the Big Blue House

*--*

Market Leaders Sept. 14-20

Top video vendors, in percentage of sales in all categories:

Disney: 31.4%

Paramount Home Video: 15.2%

Warner Home Video *: 14.4%

PolyGram: 6.2%

Columbia: 5.9%

Universal Home Video: 5.4%

*Includes MGM, HBO, Turner, New Line, PBS and WarnerVision.

Source: VideoScan

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