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TV Ratings Report

April 02, 1999

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

NBC

Last Week: 5.4

Season to date: 5.4

Fox

Last week: 4.7

Season to date: 5.2

CBS

Last week: 3.9

Season to date: 4.0

ABC

Last week: 3.6

Season to date: 4.9

WB

Last week: 1.6

Season to date: 1.8

UPN

Last week: 1.0

Season to date: 1.1

USA*

Last week: 1.0

Season to date: 0.9

Ratings for adults 18-49

Size of group: 123,900,000

* Highest-rated cable channel last week

Early Morning

Ratings for adults 25-54

*--*

Last Season Network week to date NBC (Today) 2.7 2.7 ABC (Good Morning) 1.7 1.5 CBS (This Morning) 1.0 1.1

*--*

Size of group: 116,820,000

Daytime

Ratings for women 18-49

*--*

Last Season Network week to date CBS 2.4 2.5 ABC 2.4 2.7 NBC 1.7 1.8

*--*

Size of group: 62,660,000

Late Night

Ratings for adults 18-49

*--*

Last Season Network week to date NBC (Leno) 2.7 2.6 CBS (Letterman) 1.5 1.6 ABC (Nightline, Politically Incorrect) 1.4 1.5

*--*

Size of group: 123,900,000

Saturday Morning

Ratings for children 2-11

*--*

Last Season Network week to date Fox 3.4 3.2 ABC 3.3 3.2 WB 3.3 2.1 CBS 0.9 0.8

*--*

Size of group: 39,430,000

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