There's not a ho-hum white in a pocket pack of Sniff, German-made tissues for the upscale market. They won't make the sniffles go away, but if laughter is the best medicine, Sniff's whimsical designs are good for a smile.
"Some of our best sellers are rubber duckies," yellow on a blue or white background, says Carol Florsheim, president of Paper Products Design in Novato, Calif. "And we have a darling white with red lips. Sort of in the retro mode, we have a smiley face. We have an all-over leopard pattern. We have pigs, cows, carrots, a cat."