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VALLEY BUSINESS | BUSINESS ROUNDUP

J.D. Power Acquires Baker Consulting Firm

April 27, 1999

J.D. Power and Associates of Agoura Hills said it acquired Dallas-based Baker & Co., a business and marketing consultant in the automotive and telecommunications industries.

The firm will be operated as a wholly owned division of J.D. Power.

J.D. Power and Associates is a privately held marketing information services firm best known for its customer satisfaction surveys for new cars.

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