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Ground Zero Wins Sweepstakes at Belding Awards

April 29, 1999|A Times Staff Writer

Marina del Rey-based Ground Zero captured six Belding Awards bowls last week, including the top Sweepstakes Award for a campaign created for ESPN2 Night. The other awards were for work completed for ESPN2, ESPN, ESPNews, Genesee Brewing Co. and Virgin Cola. The "Knowledge" campaign, which won the Sweepstakes Award, showed a rabid fan turning into a fuzzy, round creature as he accumulated sports knowledge.

"We spent time in living rooms, apartments and sports bars with sports fans," said Ground Zero Creative Partner Court Crandall. "The challenge was to find a way to give a physical manifestation of that accumulated knowledge."

TBWA/Chiat Day won three bowls in the 33rd annual Belding Awards, sponsored by the Ad Club of Los Angeles.

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