The report is based on projections of total U.S. box-office gross from a consensus of industry sources and studio financial models. The U.S. returns represent only 20% of a film's final revenue, which includes income from video, TV and overseas theatrical release. The industry marketing average of $30 million per film is factored into these profit equations, as is the relative strength of specific film genres in foreign markets. Results for the weekend of Aug. 27-29:
Of the six releases for this summer's penultimate weekend, only the demographically targeted urban drama "In Too Deep" is expected to recoup its costs.
Projected Box- Estimated U.S. box-office office cost, in receipts, Movie title Studio rank millions in millions Runaway Bride Paramount 3 $70 $145 The Blair Witch Project Artisan 8 1 140 The Sixth Sense Buena Vista 1 40 210
Projected Box- Estimated U.S. box-office office cost, in receipts, Movie title Studio rank millions in millions The Thomas Crown Affair MGM 6 $48 $60 Inspector Gadget Buena Vista 12 75 95