David Boss, 67, who as vice president of publishing and creative services for the National Football League started "PRO!" magazine, which served as the league's preprint in all game day programs and exists now as "NFL Insider." Trained as a photographer, Boss graduated from the Cleveland Institute of Arts and came to Los Angeles, working for the Los Angeles Rams and the team's public relations director and then-general manager Pete Rozelle. Boss went to work for NFL Properties after Rozelle became the league's commissioner in 1960. While with NFL Properties he designed the official programs and posters for the first 25 Super Bowls. He redesigned the NFL logo to its present form as a red, white and blue shield with the letters NFL. Boss retired in 1990. His book of non-football photographs, "The Eclectic Eye," was published this year. He was married to Carol Jean Schoelkopf. Donations in his name can be made to the Cancer Therapy Research Fund at USC; S.P.A.R.E., a program for the care of animals at 1017 E. Bedmar St. in Carson, 90746; or the Sciences Foundation for Brain Tumor Research, Medical University of South Carolina, Charleston, S.C.
