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Daily Gummi Allowance

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January 14, 1999|BOOTH MOORE

Forget the Flintstones. The latest way for kids to get their vitamins is in a Gummi Bear.

come in four all-natural flavors (orange, cherry, lemon and grape) and contain no artificial colors, flavors, preservatives or milk derivatives (important for today's vegan toddlers).

From two Gummi Vites a day, children ages 2 to 4 receive 100% of their daily allowance of vitamins A, E, B-12, thiamine, riboflavin and folic acid, and more than 70% of their daily allowance for vitamins C and B-6.

"We think they have a good combination of vitamins and minerals in the right quantities. And Gummi Bears are really popular right now," said Lori T. Latta, senior buyer for Trader Joe's Co. "They taste better than most chewables out there."

They sure do, even by adult standards.

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