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Company Town | Video View

July 06, 1999

This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 74%

Children's: 13%

Exercise: 7%

TV: 3%

Sports: 1%

Other: 2%

Children's Video Vendors

Year-to-date share of the children's video sales market through June 27 and current top-selling children's videos:

Company: Warner Home Video*

Share: 22.6%

Current best-selling video: Teletubbies: Favorite Things (PBS)

*

Company: Paramount Home Video

Share: 18.1%

Current best-selling video: Blue's Clues: Big Treasure Hunt

*

Company: Lyrick Studios

Share: 15.4%

Current best-selling video: Veggie Tales: Very Silly Songs

*

Company: Buena Vista

Share: 15.3%

Current best-selling video: Adventures of Ichabod and Mr. Toad

*

Company: Sony Music/Sony Wonder

Share: 9.7%

Current best-selling video: Sesame Street: Kids Favorite Songs

*

Company: Fox

Share: 3.6%

Current best-selling video: MMPR: Power Rangers in Space

*

Company: Pioneer

Market share: 3.4%

Current bestseller: Pokemon: Poke-Friends

*

Company: Universal Home Video

Share: 3.0%

Current best-selling video: Land Before Time 6

*

Company: Columbia

Share: 1.9%

Current best-selling video: Bear in the Big Blue House Vol. 3

*

Company: Anchor Bay

Share: 1.6%

Current best-selling video: Thomas: Cranky Bugs & Other Stories

Market Leaders June 21-27:

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 23.3%

Buena Vista: 13.4%

Universal Home Video: 8.6%

Paramount Home Video: 8.1%

Columbia: 7.9%

Fox: 6.5%

MGM: 3.9%

*Includes HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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