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AAdvertising & Marketing | Addendum

Goodby Silverstein Wins E-Trade Account

March 11, 1999| Reuters

E-Trade Group Inc. said it has named Goodby, Silverstein & Partners its advertising agency, replacing New York-based Gotham Inc. Goodby Silverstein created the "Got milk?" campaign. E-Trade expects the agency to generate more brand-name recognition for the online brokerage service.

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