The longtime rivalry between USC and UCLA moves off the field April 13 when teams from the USC Marshall School of Business and the Anderson School at UCLA participate in an urban planning competition sponsored by the Greater Los Angeles chapter of the National Assn. of Industrial and Office Properties.
The challenge for the two teams is to answer the question, "Will the new Staples Center create opportunities for development of pedestrian-oriented retail and commercial space along the Figueroa Corridor?"
The five-student teams will present findings to be judged by a panel of Los Angeles real estate executives and experts.
UCLA is defending champion in the annual event, having won last year with a recommendation for the city of Hawthorne on redevelopment near Los Angeles International Airport.
David Thurman of Concorde Real Estate Group, president of NAIOP, said the contest produces ideas for solving land-use problems and raises money for charity at the same time.