No one has dared to mention the three dirty words now paramount to the NFL's Los Angeles fiasco: "personal seat licenses."
The hard-core and the average fan will say he is excited to have the NFL return to Los Angeles, but he will be in for a rude awakening when he has to plunk down $10,000, $15,000 or whatever, just for the right to buy a ticket. That's right, just for one ticket. If he wants two tickets, it is $20,000 or $30,000. That is not including the game tickets. How many years will the PSLs be good for? Are they going to try to convince the public that this is the way for football to return to Los Angeles? Is this the way they expect the New Coliseum to be paid for? What happens when they fail to sell the necessary number of PSLs?
I have a better idea. Just turn the Coliseum into a few thousand luxury skyboxes, because only the big companies and the very rich will be able to afford this folly.
JEFF SIROTY, Playa del Rey
In the April 23 article, "NFL Picks Coliseum for L.A. Team," there is this startling revelation:
"Tagliabue said the Coliseum is the league's chosen site for football in Southern California."