For years, Republicans have talked of reaching out to build support among women and minorities. Now, state Sen. Jim Brulte is putting his money where his party's mouth is--and jaws are dropping.
Brulte, one of California's savviest GOP strategists, has announced a sort of ad hoc affirmative action plan: Henceforth, he said, he will contribute in party primaries only to women and minority candidates. White males need not apply.
"I think our message, by and large is all right. But if we're ever going to be the majority party and govern in California, we need a more diverse group of messengers," said the Rancho Cucamonga lawmaker, who passed out more than $500,000 in campaign cash in the 1998 elections.
"To bring that about, I'm going to do something I don't normally do and that is contribute in primaries . . . and target my resources to female Republican candidates, to black Republican candidates and Hispanic and Asian Republican candidates."
While few dispute the party's need to expand its ranks, particularly at a time when the white male is headed toward minority status in California, some fellow Republicans are aghast at Brulte's solution. This is, after all, a party that has crusaded against quotas, set-asides and affirmative action.
"We understand where Jim is coming from," said Steve Frank, a longtime conservative activist and state Republican Party officer. "It's just the execution of the plan looks bad. Imagine if a Democrat had set up a [political action committee] and said he'd only give to white Christians because the party has problems with whites and Christians. Do you know what the screams would sound like?"
Brulte brushes aside any talk of quotas or reverse discrimination.
"It's not supporting people simply because of their race or sex," he said. "It's going out and finding good quality candidates and assisting them in their success."
He may be the state GOP's highest-profile--and most provocative--advocate for greater outreach. But after last November's Democratic blowout, Brulte is hardly alone.
Major Changes in Demographics
Bernd Schwieren, a GOP Assembly staffer with a solid record of election forecasting, prepared an internal report for party insiders this spring. He titled it "The Emerging Minority: California's New Electorate and the Future of the Republican Party." In 53 pages laden with demographics, pie charts and the like, Schwieren asserted that the state GOP "has lost contact with the state's new political realities."
