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Polymer Designed to Preserve Fabric in Wash

May 13, 1999| Reuters

Procter & Gamble Co. said Wednesday that it will launch a new version of Cheer laundry detergent the company says will help preserve washable cotton fabrics. P&G said a new technology has produced Liquifiber, a cellulose polymer similar in structure to cotton fiber. During the wash cycle, Liquifiber interweaves itself with fabric fibers, reducing their tendency to break. The soap will make its debut this summer.

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