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Ad Ratings

May 13, 1999

Telecom USA was the most-watched advertiser during sports programming on national network and cable television during the week ended April 25. Top-rated sports advertisers for the period:

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Rank Brand/product Household rating* Ads shown 1 Telecom USA telephone services 93.9 173 2 Nike footwear 82.9 99 3 McDonald's fast food 75.1 68 4 Valvoline motor oil 68.5 60 5 Miller Lite beer 65.3 120 6 Midas auto repair shops 64.4 80 7 Bud Light beer 63.5 95 8 Sears DieHard auto batteries 58.4 16 9 MCI Worldcom telephone Services 56.4 118 10 Castrol GTX motor oil 55.2

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*Each rating point represents 994,000 TV homes.

Source: Nielsen Media Research Monitor-Plus service

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