For years, women have poured food on their hair--beer, eggs, olive oil.
Sublime Salon in Beverly Hills has taken it one step further. Co-owner and colorist Candace Feldman uses Kool-Aid in hair color, adding it to permanent dye or offering clients a temporary tint with just the Kool-Aid crystals alone.
"I add it into the color just to give an extra shine," says Feldman, who owns Sublime with hairdresser husband Damo Sleiman. "I like to use it on my clients who are redheads."
"Copperheads," she says, lose their color faster than brunets or blonds. "Reds are the hardest maintenance colors." And so, instead of getting permanent color treatments every 10 days, Feldman tints clients' hair between dyes with cherry and orange crystals.