Kerry Pickens has been named to the newly created position of vice president of L.D. Exchange, a wholly owned subsidiary of Micro General Corp. in Santa Ana. She will manage retail and wholesale sales, customer service and billing and provisioning quality control. Before joining the company, Pickens was West region vice president, wholesale, for IXC Communications, and Western area sales director at Sprint Wholesale in Costa Mesa.
* David Murphy will join Y&R Advertising at the end of the month as account managing director on the Lincoln Mercury account and president of Y&R Advertising, Irvine. He succeeds John Hirschboeck, who becomes director of special projects and planning for Young & Rubicam Inc.'s Ford worldwide business. Murphy had been head of advertising, promotion and design at Aetna U.S. Healthcare. Before that, he held senior account management roles with Ogilvy & Mather.