High-definition television presents the classic chicken-and-egg conundrum: Why would broadcasters pay the cost of sending out program signals in HDTV if no one has the special sets needed to receive them? Why would anyone shell out thousands of dollars for the new TVs if there is no programming?
Mitsubishi Digital Electronics America Inc. in Irvine, a major manufacturer of HDTV sets, has come up with one solution--sponsoring the conversion of CBS Television's prime time entertainment shows into the digital format.
Last week, CBS said 12 of its 15 hours of weekly prime time entertainment programming, including hits "Touched By an Angel" and "Everybody Loves Raymond," will be in high-definition, an enhanced version of regular television featuring crisper video and CD-quality sound.
"This is the first sustained exposure on prime time of any network of HDTV programming," said Dana McClintock, a CBS spokesman.