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Home Decorating Online

September 16, 1999|Karen Kaplan

Idealab, the Pasadena-based Internet business incubator, launched an electronic commerce company Wednesday aimed at the $280-billion home decorating market. MyHome.com sells items ranging from kitchen fixtures and toilets to picture frames and candles online at http://www.myhome.com. The Pasadena start-up plans to add furniture, linens, wallpaper and other products in the coming months. MyHome.com has secured a warehouse and distribution facility in Industry that will hold more than $10 million worth of merchandise, the company said.

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