Peter Eichler Jr., grandson of the founder of former L.A. brokerage giant Bateman Eichler & Co., said he's starting a new firm here with the same name.
The original Bateman Eichler, founded in Los Angeles in 1931, grew into one of the larger regional securities firms before it was bought by Kemper Securities in 1982.
"The Bateman Eichler name is familiar to thousands of investors in California," said Eichler, 42, the grandson of Bateman founder Rudolph J. Eichler. He said he plans a high-service firm for high-net-worth individual investors.
The majority owner of the new Bateman Eichler is Santa Monica-based Aletheia Research & Management, which manages about $125 million for wealthy individuals and partnerships. Eichler is head of Aletheia, which he founded in 1997.