"It's awfully early in the process to be declaring the game over," he said. "The basic [technological] tools weren't even there a few years ago--and the top creative talent, whether it's Hollywood or otherwise, has not been focused on this space until recently."
He says the spoils will go to the site that styles itself not as an Internet entertainment business but as an entertainment business. And the company, he says, is focused on making a profit in two years.
In practical terms, that means Z.com has set its sights in two directions: creating programming and generating revenue.
To accomplish the first goal, the company wants to build what DiNunzio describes as a "library" of shows, which eventually can emerge into the bricks-and-mortar entertainment world to earn money in television, movies and other venues.
To build revenue, Z.com looks to broaden the definition of Internet advertising. In addition to the usual point and click ads, Z.com also wants to bring advertisers in with promotional sponsorships--similar, say, to Coca-Cola paying for Tom Hanks to drink a Coke in his latest movie.