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CAMPAIGN 2000

PETA 'Got Milk' Parody Ads Coming Down

August 26, 2000

MILWAUKEE — Billboard advertisements that New York Mayor Rudolph W. Giuliani criticized for using his cancer diagnosis to parody the popular "Got Milk?" ads are being removed, according to the animal rights group that sponsored them.

The company that put up the billboards informed People for the Ethical Treatment of Animals that it would remove the group's ads, PETA said Friday.

The two billboards in Wisconsin, a top milk-producing state, feature a picture of Giuliani sporting a milk mustache and asking, "Got prostate cancer?" The ads claim a link between milk consumption and prostate cancer, which Giuliani has.

PETA spokesman Bruce Friedrich said the company decided to take down the ads because Giuliani had not given permission to use his likeness in the campaign.

On Thursday, Giuliani criticized the group for "exploiting his illness."

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